problem
aussies are sleepwalking into buying SUVs. Around 50% of cars sold in Australia are SUVs. Most people default to Japanese and Korean brands. But why settle for the expected, when you can aspire to the original, timeless European hot hatch?
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insight
the Golf wasn’t the first performance hatch-back, but it’s undoubtedly the greatest. In many ways, it’s the everyman’s 911. Or the motoring equivalent of the Nike Air Max 90. As well as the ‘hot’ performance models (GTI, R), the 2025 Golf will also be available in standard configurations.
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idea
stats are in and Volkswagen Golf’s are officially the most commonly found car at the locations you want to be. This campaign explores the Golf’s natural habitat... where the good times roll.